1- Needs More Staging:

  • Cleaning
  • Removal of personal mementos and decorations
  • Removal of stuffs that make a home feel smaller
  • Place more colorful items in areas you want to draw attention too
  • Painting
  • Proper lighting

 

2- The home needs some TLC and upgrades:

  • The amenities should be comparable to other properties for sale in that price range
  • The buyer is going to have a home inspection in the near future so you need to make sure there are no significant problems.

 

3- Needs better photography

  • Capture all bedrooms
  • Don’t get a person in the pictures
  • Don’t put the picture of narrow hallway
  • Get a close up of some interesting features of your house
  • Kitchen is the most important photo
  • Set the dining table
  • Living room photo should shows space
  • Take a photo of backyard and garden
  • Describe each photo with text

 

4- Needs more effective Marketing:

  • Print four-color postcards and mail them to surrounding homes in the neighborhood and to out-of-area buyers.
  • Create four-color flyers containing several photos for prospects and those who tour your home
  • Virtual Tour
  • Massively advertise every weekends
  • Hold open house on Sundays and sometimes Thursday evenings (to attract buyers for twilight tours!)
  • Get feedback from buyers about what they liked and disliked about the house and make adjustments
  • Youtube video about the house

 

5- Location:

Some location may be undesirable for some buyers

 

6- Bad market Timing:

Spring is the best selling season by far. The winter on the other hand is the worst time of the year to sell a home.

 

7- The House Is Priced Too High:

  • 90% of marketing effectiveness is  depends on pricing
  • Risks of overpricing:
    • Makes competing homes looks like better value
    • Reduce agents and buyers interest
    • Can lead to mortgage rejection and critical lost time
    • DOM continue to tick: Days On Market matters to home buyers
  • Pricing Pyramid:

  • Window of opportunity: Most of the activities are in the first 8 weeks
  • Importance of comparables properties:
    • What do we realistically feel a buyer will pay?
    • How do we competitively position the pricing?
    • How do we accurately estimate the buyer value?